Social media is absolutely crucial for businesses in today’s tech-obsessed world. If your business doesn’t have a social media presence, searchers of your product, service, or brand may not see you as relevant. However, not everyone understands how social media works…or they do, but aren’t able to create visually-pleasing graphics or write captivating captions. Do any of these sound familiar? Here are 3 reasons to hire a social media manager.
Why You Should Hire A Social Media Manager
Reason 1: Time Is Money
When you own your own business, or run someone else’s, time is money. Filling a content calendar with engaging social media posts is time consuming, especially if you don’t know what to post, or how. Save your time by hiring a social media manager! Once you work together to come up with a plan, they will be able to come up with what your business needs to build a social media presence. They can also do it with more efficiency than someone who does not do it for a living. Give the work to them, rather than spending hours spinning your wheels trying to figure it all out! You’ll be thankful you did!
Reason 2: So You Can Focus On Your Strengths
You are in the professional position you’re in because you’re good at what you do. You started a business doing what you love to do, or what you’re good at doing. If you work for another business, they hired you because of your specific set of skills. If social media is simply not part of your skillset, find someone that does have those necessary skills! A good social media manager will know the ins and out of the platforms, have the ability to create great graphics that will align with your brand, and will write captions that capture the voice of your business for you. This will free you up to work on the part of the business that you were meant for, while also building the online presence your company needs.
Reason 3: To Increase Your Brand Awareness
Speaking of online presence… Social media is key for building brand awareness. Brand awareness is when someone sees your logo, company name, or product and knows immediately who or what the business is. For instance, everyone knows the Golden Arches or the Swoosh. Posting consistently on social media, with a consistent look and voice, is paramount in increasing brand awareness these days. If you’re not familiar-enough with social media or simply don’t have time to create a content schedule, hire a social media manager to create one for your brand. Consistently getting your brand in front of a target audience is key to increasing sales.
If you have been struggling with sales or brand growth, hiring a social media manager can be the missing link. I’d love to know below…what’s keeping you from hiring a social media manager? How could you personally benefit from one?