If you own or run a business, posting consistently on social media is huge for brand recognition and staying top-of-mind. Posting on a consistent basis, though, can feel daunting. Especially if you’re doing it randomly without a content calendar or plan. If just the mention of creating a schedule for your social media still sounds overwhelming, don’t worry! I’m here to teach you how to create a content calendar. 🙂
How To Create A Content Calendar
Step 1: Set Aside Time
The first thing you need to do in the process of creating a content calendar is to set aside time specifically for planning out and creating your posts! It seems so simple, doesn’t it?! Yet so many people don’t! Depending on how many posts you want to plan out and schedule, set aside 30 minutes, an hour, or even two hours just to work on your content calendar, then work on nothing else during that time. If you set aside an hour, you’ll hopefully be able to get a week or two (or even more!) created. And let me tell you…it feels GREAT to not have to worry about it again for a while!
Step 2: Plan Your Posts
This can be the most difficult part for some people. How do I know what to post? How do I know what my audience wants to see? These questions and more float around in our heads until we just skip over the task altogether. A general rule of thumb is 80% business and 20% personal for a business account. Of course, this can vary depending on what you offer and how you want to run your business. If you are unsure of what to post, ask yourself these three questions:
1. What would I want to see if I was looking at an account that offers what I offer?
2. What would benefit my audience?
3. What do I want my audience to know about me or my business?
You can also try to follow this flow: Awareness, Consideration, Conversion. Create posts that make people aware of your offering, then show them reasons why they should consider it. Finally, convert! Give them an offer such as a discount, or offer your product as a solution to a specific problem.
Still feel stuck? If you sign up for my email list, you’ll receive a full month’s worth of post suggestions!
Step 3: Create The Images
Now that you have the posts planned out and know what you’ll post when, it’s time to create! Whether you use Canva, Photoshop, or just take photos and go, this is where you will compile all of the graphics/images that you will post. Get creative, stay professional, and stay consistent when possible! Try to create images that your viewers will recognize as yours without seeing your username. You can do this by having a set color palette or preset filter, or simply by placing your logo in the same corner of each image.
Step 4: Schedule The Posts
Scheduling your posts can take a ton of weight off your shoulders, especially if you’ve been stressed about remembering to post on a regular basis. You can go various routes with scheduling, but for ease of explaining, I’ll point you to later.com. Later.com is very easy to set up, and allows you to schedule posts for Facebook Pages, Instagram, Twitter, Pinterest, LinkedIn, and even TikTok. You can schedule with ease on their website, or even the app on your phone. Not only does it allow you to schedule posts, but you can also save captions which is great when you have a set grouping of hashtags that you post on a regular basis. You can save those in a saved caption, then add them to the posts with a couple clicks of the mouse!
If you have an Instagram Business account, you can set up posts to automatically be shared to your account. If you have a Personal or Creator account, Later will send a notification to your connected device when it’s time to post. It will download the image to your device, as well as copy the caption. All you do is click a few buttons, paste the caption, and share! Super easy.
If you have a Facebook Page, you can use Business Suite to schedule posts to Facebook and Instagram there. If you only have a Facebook Group, you will have to schedule the posts within the Group. On a computer, you do that by clicking on the calendar icon to the right of the “Post” button.
Step 5: Relax 🙂
Congrats! You’ve now created and scheduled your first content calendar! Now you can cross that off your massive to-do list and relax a bit. Whoop whoop! Just make sure you don’t forget to schedule your next content creation day, though. Posting consistently on your social media platforms really is crucial to staying relevant and on top of followers’ minds. And brand identity is right there with it. The bottom line: Make sure you’re posting things that people will recognize as yours, and do it on a consistent basis.
Still feeling overwhelmed? No problem! Social media isn’t for everyone. Head on over to my Contact Page and shoot me a message! I’d love to see how I can help you grow your business!